Launched PlayModi.com, a tool for publishers to make inspirational sets of images to be rated by their friends & followers. Makes content more sticky and interactive. Designed integrations with Instagram, Pinterest, Twitter, Flickr, and Foursqaure. Forged partnerships with several companies (Aiirbnb, Refinery29) and blogs. Saw a fast growing user response, at times clocking 50 ratings / second.